A title tag is an HTML feature that identifies the name of a webpage. Title tags appear on SERPs as the clickable headlines for certain results and are crucial to usability, search engine ranking, and social media sharing. If your website is not optimized for search engines or wants more people to discover your site, title tags are critical. Here are six important tips to help you optimize your title tags.
Avoid Branding Your Title Tag Branding is a critical element in search engine optimization. Search engines usually list the most relevant versions of a website with the most unique and relevant content based on the keywords included in the title tags. If you are launching a brand new website, it’s important to take time to research what words people will likely type to find your site. It’s also a good idea to write original titles and change them at least twice before publishing your site in the SERPs. This will ensure that all of your pages rank within the top ten for each keyword and all the SERPs. Visit Site to learn more.
Don’t Use Keyword Spacing Don’t use excessive space within your title tags, as this can cause search engines to list duplicate pages. Each title tag should only contain one or two keywords, which should be simple and easy to remember. The ideal tag combines the most important keywords with a low density.
Search Engine Optimization (SEO) for Homepage Titles Once you’ve identified your page’s main keywords, it’s important to optimize your home page title tags. Many people don’t realize that the meta description is also a good place to optimize a page’s title tags. Meta descriptions are not visible to the user and can be quite useful in determining the best keywords and copy to optimize for. If you have a well-written article, optimizing the meta description can lead to increased search engine traffic. Make sure that your keywords and copy flow naturally from the article and not sound like SEO jargon.
Don’t Do These Things If you think you can’t optimize your title tags, then think again. First, do not do any of these 3 things. Second, do not do anything that could potentially be construed as self-promotion. This includes news releases, blogs, e-books, press releases, online reviews, and articles. If you want to take advantage of social sharing, make sure you are not doing it at the top of the browser window.
Don’t Do These Things If you want your brand name to be the most prominent part of your site, you need to stop doing these things. Your title tags are part of your branding efforts. Branding yourself is the name of the game when it comes to marketing. If you want your brand name in a potential customer’s mind, you need to show it off in your titles. If you skip the title tags altogether, you are leaving a big opportunity on the table. Search engines are getting smarter and ranking your pages higher when you use your keywords and build brand name credibility.
Don’t Do These Things If you aren’t going to focus on your keywords and build brand name credibility, you don’t need to bother with title tags. It doesn’t matter if you don’t have the best keywords ever or you can’t come up with your own, and it is still important to include important words in your home page title tag. This not only makes your site easy to find in search results, but you are making your company stand out from your competition. Why? Search engines love unique men’s groom’s gifts and unique women’s bridesmaid’s gifts.
These four factors can be used to increase your search engine ranking on every page with relative ease. When used correctly, title tags can increase your ranking by as much as 200 percent. It is a cheap and effective way to get your business noticed over again. And it doesn’t hurt that Google and other search engines will reward you for using them. The sky is the limit for optimizing for the search engines and getting your website noticed over again.